This week, we have been exploring SEO (search engine optimisation) on the Good Ship Illustration business course.
SEO is a bunch of techy things you can do to your website to get it to the top of a Google search.
In lockdown, I did a course with SEO expert Menekse Stewart after
recommended it.It was brilliant course but I have to admit a lot of it went over my head, it was mega in-depth. But the bit I found most exciting is that you can lure in 😈 your ideal clients/ customers by bunging a whole load of keywords behind the scenes on your website.
The idea was to use SEO to point teachers to my new virtual school visit: the teachers would search ‘author school visit’, and with the power of SEO I would pop up at the top of their Google search. They would pay me at my nice, easy checkout, and the virtual school visit (a collection of films, tasks and curriculum-linked worksheets) would arrive in their inbox. All this while I was sipping champagne and bobbing about on an infalbale doughnut. Easy peasy. Bish, bash, bosh!
But no.
The SEO bit worked wonders, but I didn’t anticipate two things:
Keep reading with a 7-day free trial
Subscribe to Pencil Pals to keep reading this post and get 7 days of free access to the full post archives.